How One Email Almost Cost Me Everything

A while back, I sent an email that I thought was clever.

It was bold.
A little edgy.
Definitely attention-grabbing.

And then… the replies rolled in.

That’s when it hit me:

I was so focused on getting a reaction, I forgot what matters most:

As Warren Buffett famously said:

I sure did.

That day, I re-committed to building a reputation I’d be proud of.

Helpful. Honest. Human.

And guess what?

It didn’t just feel better—it converted better too.

Because people don’t follow perfect brands.
They follow people they trust.

⚡️ One-Minute Mindset Shift

You’re Always Building Something

Every tweet. Every DM. Every client interaction.

It’s either adding to your reputation—or subtracting from it.

Ask yourself:

• “What do I want people to say about me when I’m not in the room?”

• “Would my future self be proud of how I handled this?”

• “Am I chasing hype… or building something with weight?”

Play the long game.
Reputation scales beyond any campaign.

🛠️ Daily Hustl Hack

The “Reputation Filter”

Use this before hitting send, saying yes, or showing up online:

1. Would I be okay with this going viral?
   The internet never forgets.

2. Does this align with my values?
   If not—you’re off brand, even if it's "on trend."

3. Will this build trust with the right people?
   Not everyone needs to like you. Just the ones that matter.

One decision at a time. That’s how reputations are made.

🤘 Hustlr’s Toolbox

Tool of the Day: Google Alerts

Set up Google Alerts for your name, brand, or business.

Use it to:

• Monitor how you're mentioned online

• Catch reputation risks early

• Stay aware of how others perceive you

It’s simple, free, and way underrated.

💭 The Final Hustl Thought

You can rebuild offers.
You can rebrand your logo.
But if you burn your reputation?

That’s hard to get back.

👉 Hit reply and tell me: What’s your reputation goal this year?

Keep Hustl’ing,
Tony